Your Ads Aren't
The Problem.
Most coaching businesses don't have an advertising problem. They have a growth problem — and they've been paying agencies to ignore it.
For coaches & course creators spending $10K–$100K/mo on paid media
Request a Free Account Audit
The Agency Model is Broken
You pay for expertise.
You're getting overhead.
"I was the talent behind someone else's price tag. I got tired of it."
Why Coaching Businesses Bleed Ad Spend
Four things killing your
performance. Most agencies
won't tell you.
Creative That Doesn't Convert
Coaching businesses run ads built on gut feel and inspiration, not systematic testing frameworks. Without a creative testing methodology, you're guessing — and guessing at scale is expensive. Most agencies won't fix this because it requires expertise they don't have.
Optimizing the Wrong Numbers
Your agency celebrates CPM drops and CTR improvements while your pipeline dries up. Vanity metrics are easy to report. The KPIs that actually drive coaching revenue — cost per booked call, show rate, CPM by funnel stage — require someone who understands how a coaching business actually makes money.
Funnel Leaks Your Ads Can't Fix
Traffic is the last thing you should optimize. Most coaching ad accounts have significant revenue trapped in funnel conversion problems — offer positioning, VSL structure, landing page friction, follow-up sequences. Pouring more spend into a leaky funnel just accelerates the loss.
No Benchmark to Know Where You Stand
What's a good CPL for a $5K coaching offer on Meta? What ROAS should a webinar funnel hit before scaling? Without industry benchmarks specific to your funnel type and price point, you have no way to know if your results are exceptional or embarrassing. Most agencies don't know either.
GregButler.
Senior Growth Marketer · 10+ Years
I've spent the last decade inside the performance marketing world — scaling campaigns for coaching businesses, course creators, and info product brands from startup to eight figures.
I've worked inside agencies. I've been the person they charged you $10K to access, then handed your account to a junior buyer the moment you signed. I've seen how the machine works from the inside.
I'm not just a media buyer. I'm a growth marketer. The difference matters. A media buyer optimizes your ads. A growth marketer looks at your entire revenue engine — creative, funnel, offer, audience, attribution — and identifies where the real money is being left on the table.
I built Tier1Marketer to work directly with a small number of clients where I can have a real impact. You work with me. Not an account manager. Me.
Full-Funnel Growth Expertise
Not Just A Media Buyer.
Creative Strategy & Testing
Systematic creative testing frameworks — not gut feel. Concept development, angle testing, iteration protocols that continuously improve CPAs without burning spend.
Full-Funnel Optimization
Ads, landing pages, VSL structure, offer positioning, follow-up sequences. I look at the entire revenue path, not just what happens inside the ad platform.
Coaching Industry Benchmarks
Deep knowledge of what real performance looks like for coaching businesses at your price point and funnel type. You'll know exactly where you stand and what to fix first.
Revenue-Linked KPI Tracking
We track what actually drives revenue. Cost per booked call, show rates, close rates, true ROAS by funnel stage. Metrics that connect your ad spend to your bank account.
The benchmark intelligence
your agency doesn't have.
An upcoming platform where coaching businesses submit monthly ad data and receive AI-generated gap analysis benchmarked against businesses like theirs — same funnel type, same price point, same niche. Know exactly where you're underperforming and what to fix first.
Notify Me at Launch →How It Works
Simple. Direct. No Agency Theatre.
We Talk
A direct conversation about your business, your goals, and what's not working. No pitch deck. No sales team. An honest assessment of whether this makes sense — for both of us.
I Audit
A deep dive into your ad accounts, creative, funnel, and attribution. You'll receive a clear breakdown of where you stand, what's working, and the highest-leverage opportunities — whether we work together or not.
We Execute
Direct access. Weekly strategy. Relentless testing. You have my number. I respond. No account managers, no ticket systems, no handoffs. Your business gets a genuine senior growth partner.
Is This Right For You?
I work with very few clients.
Fit matters both ways.
Currently Accepting 2–3 Clients
Stop Paying For Overhead.
Start with a free audit. You'll get real insights into your account whether we work together or not.
Request Your Free Audit →Accepting applications for Q1 2026 — limited spots remain